Integrated Marketing | Brand Strategy | Creative Operations

Profile

Marketing leader with 6+ years driving integrated campaigns for globally recognized hospitality, entertainment, and consumer brands — including Hard Rock International, Seminole Gaming, FX Networks, ABC, Showtime, and Australian Gold. Combines an MBA (University of Florida, 2026) with hands-on production experience: $2M+ in aggregate campaign budgets, up to $1.1M per project, cross-functional teams of up to 30, and campaigns spanning the U.S. and Europe.

$2M+

campaign budgets

$1.1M

largest project

largest team lead

Core Skills

Integrated Marketing

Campaign Production

Brand Stratgey

Experiential Marketing

Creative Operations

Brand Partnerships

Professional Experience

Redline Media Group, Nov 2024 – Present

Production Coordinator

Lead integrated campaigns for Hard Rock International, Seminole Gaming, and Australian Gold — aggregate budgets of $2M+, up to $1.1M per project, teams of up to 30 across Creative, Social, Strategy, Talent, and Production.
Directed the 2026 REVERB by Hard Rock global brand campaign across Atlanta and Hamburg with a 15-person team.
Wrote "Paradise Is Only 10 Minutes Away," Hard Rock's 2023 out-of-home campaign concept spanning Florida and Las Vegas.
Led social strategy for FX Networks' Reservation Dogs (Season 3) — drove +20% reach/views and FX's most-watched TikTok video for 30 consecutive days.
Serve as client-facing liaison for Hard Rock and Seminole Gaming properties, ensuring brand compliance and KPI-driven outcomes.

Redline Media Group, Nov 2021 – Oct 2024

Proofreader, Copywriter, Social Media

Produced multi-channel copywriting for campaigns under globally recognized brands, including Hard Rock International, ABC, and Showtime.
Led social strategy for FX’s series ‘Reservation Dogs,’ increasing reach and views by 20% and generating the most-watched video on the FX TikTok for 30 consecutive days.

Body Art Alliance (FK Irons), Jul 2020 – Jul 2021

Social Media Coordinator

Doubled follower count in 1 year through organic content initiatives (200k-400k).
Raised $4,800+ in 30 days for Lotus House Shelter in Miami, FL through fully organic digital campaigns.
Managed influencer partnerships to expand brand awareness and community reach.

Education

University of Florida (graduating July 2026)

Master of Business Administration — GPA 3.47

University of Florida (2020)

Bachelor of Science in Telecommunications, Minor in Spanish — GPA 3.49

Tools

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